What is "Social Internet Marketing"?
Social Internet Marketing is an "Umbrella" term is hard to
Here is Mickey's simple definition:
Building your business through various types of media such as, videos
and blogs to increase your company's exposure and increase visits to
Depending on your product or service and your target market, social marketing could give you an
upper hand over your competitors. Social Marketing draws on a wide array
of technology, from traditional to the most cutting edge methods out
What Social Marketing approach is right for me?
1) First you need to see if and where
your target market is represented. For instance, if you are
a musician, targeting a younger crowd your best bet may be "Facebook".
If however, you are a retailer selling a weather related product to Baby
Boomers you may choose to have a blog on a news and weather website.
Additionally, should you be targeting other professionals in a
LinkedIn might better serve your needs.
2) Don't join a social network simply
because they have a certain number of members. The number of
memberships out there is a useless number in and of itself, what you
want to know is how many "active" members there are that meet your
3) Make yourself aware of a specific
network's policies on promotional use and compare it to your plans.
4) Keep in mind that these sites are
about networking, building relationships and reputations and
communicating. It is a more subtle way of promotion but if done
correctly can prove very effective.
Mountain Path Media has been using social marketing for promotion and
understands it nuances.
E-Mail Mickey and see if this form of
Internet Marketing can benefit your organization.
Perhaps we can take this path together.