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The world of Search Engine Optimization
(SEO) changes often and as a way
to keep my readers and clients "up to date", I have listed below
snippets of information about changes in the SEO world.
July, 2008 - The Official Google Webmaster Blog announced that
Adobe and Google worked together and now Google can read "Flash". They
also indicated that Google can "crawl" and read ".SWF" just like text. I
could hear webmasters from all corners of the world screaming "whoo hoo
!".
Yours truly, being the cynic I am raised an eyebrow and decided to read
more than a headline. As long as I have been involved with SEO, the
ability for search engines to read text embedded flash files has been
right around the corner and it has yet to work.
This time however it seems that Google can "see" a limited amount of
Flash Files. Words and hyperlinks that appear in Flash Files can be used
to match query terms in Google searches.
Now I am still not getting all of that excited and here is why - "Flash
Images" are still invisible to search engines as are any Flash launched
via JavaScript.
Mickey's take on this: Until Google can prove that its Flash crawling
capabilities are equal to its HTML crawling, building a site in Flash is
still risky, and although it may now have the ability to be indexed, it
still won't be as optimized as a standard HTML site.
Mountain Path Media will continue its policy to use flash sparingly
until search engine crawling of "Flash" is really ready for prime time.
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