A well designed website is more than just a pretty
Your website should be
the hub of all of you marketing efforts.
The design of your website is essential to the
success of your marketing efforts.
What makes a "good website"?
thought out web site navigation structure.
A web site
designed with "your target audience" in mind.
that is appealing to the eye and
easy to read*.
that makes "page scanning**" easy.
properly placed, optimized and illustrative.
A web site
that is "Search Engine" friendly.
Many "Webmasters" can create a pretty and "cool" looking
site, but, does it meet the above referenced standards?
Since a website is the core of your advertising efforts, the
design is essential to the success of your marketing efforts.
The impressions your target audience has when they visit your
website carry over to how they perceive your entire company or
Mountain Path Media, although based in Central
Pennsylvania, serves a nationwide clientele, aiming its services
toward the small to mid size business market.
Learn about Mountain Path Media's web
development and internet marketing philosophies - and perhaps we can
take a path together.
Easy to read - Reading from a computer
monitor tires the eyes, so we make every word count. We limit
paragraph length, use upper and lower case type. Align text to
the left so that it is easier to read than justified, center or
Additionally, we use fonts that have been shown to
relax the eye while reading on a computer monitor.
Page scanning - The way in which we read
printed material is different than the way we see images on the
Internet. Certain items stand out on web pages, that is why we
use bulleted lists, headings, link text and bold texts.